Went for another hip hop lesson today at the Harbour Dance Centre in downtown Vancouver. Our regular instructor Eric was missing and we had someone else sub for him. This guy was more of a B-boy so the style he taught us was slightly different from what we're used to. We learned a cool routine with a cell phone in our hand that we could drop at a club. There was a dog just chilling out at the receptionist's desk which was nice to see.
I really like what the Bay has done with regards to being the official supplier of 2010 winter olympic apparel. They did a really nice job sectioning off a portion of the store to all things olympics-related. The Bay has definitely revitalized it's image in recent months to become that truly "Canadian" store that delivers quality and affordable products to its customers. In past years, the Bay was becoming like any large department store (ie. Sears, Zellers) and I felt that it was losing its identity in the market. I think that the Bay's greatest competitive advantage would be to fall back on their long history as the original Hudson's Bay Company and deliver some of that nostalgia to its customers. Their new marketing efforts and brand selection has definitely gotten my attention. The one thing I think they could do better on (especially in the downtown location) is to revitalize the interior of the building to make it a little more snazzy and classy. Brighter lights, glossy floors and more glass displays outta do the trick. They could even turn a section of a store to resemble that of a wooden log-house, again to draw on that nostalgic feeling. They have to remember that providing great customer service doesn't just end at the staff. Customer service also includes creating an atmosphere for your customers that they will be delighted to experience and hopefully convert some of those good feelings torwards an actual purchase.
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